Broadening digital marketing channels is an area critical to radio’s move to digital. This has been a topic of much discussion at RXD lately.
My partner in this think tank, John Peake, recently sent me yet another radio station email blast which looked more like a newspaper insert than a rich, personal message. He subscribes to a mind numbing amount of these things just for the purpose of seeing if he can find a gem or two amongst the traditional box-on-top-of-box porting out of the liner cards from the control room. So far, he hasn’t found many.
Rather than dwell on the negative, let’s ask: what can we do to move digital marketing forward at radio? Who can we take cues from to really transform and enhance these relatively inexpensive and powerful marketing tools? Here’s a start.
